Build a World-Class Personal Website
Your website is the one piece of professional real estate you own. A complete, step-by-step guide to building one that is genuinely world-class.
5 lessons· All free
- 01
Why Your Website Is Your Highest-Leverage Asset
Your LinkedIn profile is rented land. Your own website is owned. In an economy that judges you in seconds, that distinction is real leverage.
9 min read - 02
The Architecture of a World-Class Personal Site
A world-class site is not more pages. It is the right sections in the right order. Here is the architecture, section by section, with what each one must do.
11 min read - 03
Writing Website Copy That Converts
Design gets the credit. The words do the work. The hardest and highest-value part of a website is the writing, here is how to get it right.
11 min read - 04
Design That Looks Expensive
Anyone can tell a cheap site from an expensive one in two seconds. The difference is rarely budget, it is a handful of specific design decisions.
10 min read - 05
Build It and Launch It
Strategy, structure, copy and design are decided. Now the build, including the modern path that lets non-technical professionals ship a custom site.
12 min read